Shannon

Branding 101

June 1, 2020by ShannonLeave a Comment

So you’ve finally decided to build your brand, Hooray! What next?

Before we dive in, let’s take a look at what branding actually is – whether you’re branding your business or creating a personal brand:

Branding: Is the act of shaping how the public perceives you, your product or services. Great branding involves aligning your personal perception of your brand, your mission and values with the public’s perception of your brand through consistent communication and creative.

Simply put, your brand is only what people perceive it to be, so branding strategy is the act of aligning your vision and mission with how the public views you/ your brand.

Let’s dive into Branding 101, the BASICS, to help you define your brand’s mission, core values, target audience, tone of voice and logo!

1. Mission Statement

Your mission statement is a statement of purpose and vision, it communicates what your brand stands for, your goals and your value proposition. This statement should be clear, short, inspiring and authentic to your brand’s values. A great mission statement speaks directly to your ‘Why’ or the core belief that drives your brand.

Your mission statement should clearly define What you do, Why and How you do it. I would start by defining your ‘Why’ and once you’ve established that, what you do and how you do it will fall into place.

To define your ‘Why’ consider the deeper purpose driving your brand’s identity: What value are you offering your community? What is your purpose? What do you stand for? How does your brand solve a problem for your customer and how is it different from everyone else?

Brand Mission Statement Inspo:

“To nourish people and the planet. We’re a purpose-driven company that aims to set the standards of excellence for food retailers. Quality is a state of mind at Whole Foods Market.” -Whole Foods Market

“To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.” – Warby Parker

“Spread ideas.” -TED

” Our Mission is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” – Patagonia

Image Credit: Brooke Cagle

2. Establish Brand Core Values

Core values are a set of guiding principals that establish the foundation of your brand, this set of fundamental beliefs should drive every decision made within your brand. To define your core values, ask yourself what core themes and beliefs are at the center of my work? These should be un-shakeable, as they determine both what value you offer to your community and what your mission is as a brand.

Brainstorm key-words that you find to be fundamentally important to you and your mission as a brand, choose five of those words that resonate deeply and let those five core values drive everything that you do. If you find yourself questioning whether or not to write a post, create a product or post a piece of content to social media, ask yourself: does this align with my core values? If the answer is no, don’t move forward. This is a great barometer for your brand! To build a devoted audience and community, staying true to your core values and mission is incredibly important!

Your brand will resonate with individuals that share your core values, people align with brands that share their belief system and stand for their shared values and aspirations.

Core Value Inspo:

Authenticity, creativity, health, spirituality, achievement, adventure, community, self-expression, beauty, contribution, wellness, mental health, friendship, humor, leadership, technological advancement, connection, family, optimism, security, purpose… and so many more.

Image Credit: Brooke Cagle

3. Identify Your Target Audience

The community that you wish to serve is at the core of your brand, identify your specific niche and get really detailed! Create a profile for your ideal customer and create content that speaks directly to them by offering a solution to a problem they have.

But how do you find your target audience?

Some questions to consider: What is their age, their gender and what is most valuable to them? What problems do they need help solving? What do they want to achieve? What does their lifestyle look like? What are they searching for online? What online platforms do they use regularly? Where can you find them in their free time?

Once you create a clear picture of who your target audience is, you can better serve them as a brand.

People want to support brands that align with their belief systems, if you stand for what they believe in and if you provide them value in some form, they will advocate for you!

Image Credit: Hillary Ungson

4. Brand Tone of Voice + Personality

This is how to show up in the world and how you communicate to your audience. Your brand’s tone of voice is a culmination of your mission, brand values and target audience; The way you communicate and the personality that comes through in your copy and creative content should align with your beliefs as a brand. Your Voice should be consistent and distinct to you and your brand’s mission, it conveys the personality and ethos driving your brand and can build deep connections with your audience. Your Tone is the subtle inflection that can vary slightly depending on the content and the platform. Your tone of voice is incredibly important to building authentic connections to your audience, so stay true to your mission and values when deciding how to communicate to your community. Choose a tone that will allow you to convey your message as clearly as possible and will resonate deeply with your community!

For example, a scientifically driven medical brand will want to communicate with authority and poise, they wouldn’t want to communicate in a casual manner or use slaying or pejorative language. On the other hand, a holistic health or yoga brand will use language that resonates with their customer on a more personal and spiritual way, this language may be softer and more inspirational as opposed to authoritative.

Your brand’s tone of voice should be a reflection of you and your values, this will bring a sense of authenticity to your communication. While your tone across different platforms may vary slightly, consistency is key to retaining the trust of your audience.

Image Credit: James Resly

5. Brand Mood Board

Mood Boards help you visualize your brand’s visual identity, by gathering a set of key visuals, designs and color stories, you can create more clarity and strategic direction for your brand. For help defining your brand’s personality, logo, brand colors and fonts, I suggest creating a branded mood board that visually aligns with your brand’s purpose, mission and tone. This board will serve as a visual representation of your brand’s visual style and can help you identify what brand colors, fonts and content styles best communicate your message and story to your audience. My favorite platform to use is Pinterest, simply create a private board and let yourself go wild! Keep in mind, don’t just pin any image you like to this board, try to keep your brand’s mission, tone of voice, value-proposition and target audience in mind when brainstorming your brand’s visual identity.

Image Credit: Joyce McCown

6. Content Pillars

Brand’s often have a set of content pillars that drive their creative content strategy. When planning and posting different types of content, brands will consider different sub-sets of their audience and think of creative ways to target individuals using a number of different content styles. This can help bring your brand to life by varying the content you post, creating dynamic, engaged posts that bring your brand’s story to life. These pillars are often targeted toward different sub-sets of your audience and niche, individuals within your audience that seek specific content to fit their goals and needs. Content pillars are at the core of your creative strategy and can come to life in many different ways, they centralize around core themes that stem from your brand’s mission statement. Content pillars represent relevant topics for your target audience, they can be centered around a core service or product that you offer

An example!

Brand: Natural Snack Food Brand

Audience: Health-focused millennial women, men in their mid-30’s seeking improved physical health, mid-30s father’s/mother’s seeking healthy snack options for themselves and their children

Content Pillars: 1.Recipes 2.Lifestyle Photography 3.Educational Health and Wellness Content 4. Brand Storytelling

Each of these pillars tie back to a core service or product that this brand offers, yet the creative content and style of communication varies depending on which content pillar their creative falls under. With consistent visual style and tone, all of this creative content will still align with the brand’s mission.

Image Credit: Nathan Dumlao

6. Logo + Variations

A killer logo can help your audience identify you across different platforms. The best logos are clear, legible and distinct. Your logo should tie into your tone of voice and clearly communicate both your brand name and the essence of your brand and mission. In terms of logo design, simple often works better. Symbols can be used to help bring clarity to your design, but make sure that they don’t detract from your overall design. Once you establish your main logo, you’ll want to create a set of variations to use in different circumstances. These should all work together cohesively. Logo and branding design are a unique and coveted skillset, hiring a professional designer can be a huge help, but there are great, free resources online as well!

To dive deeper into logo design and inspiration, I suggest that you check out these great resources!

Canva

Béhance

7. Brand Colors + Fonts

There is a true psychological meaning behind choosing brand colors, certain colors have automatic and often sub-conscious associations. When choosing your brand colors, think back to your statement of purpose and target audience, what mood or emotion would you like to convey through your brand colors? Font choice may seem simple and obvious, but there are important subtitles to consider like clear legibility, how you will incorporate several different fonts (especially when considering website design), modern versus traditional serif fonts, the weight and size. I suggest exploring the links above for more inspiration and assistance in defining your brands colors and font choices.

Image Credit: Keila Hötzel

Creative Strategy

Reframing Failure: The Opportunity for Growth

May 29, 2020by ShannonLeave a Comment

“Life is amazing. And then it’s awful. And then it’s amazing again. And in between the amazing and awful it’s ordinary and mundane and routine. Breathe in the amazing, hold on through the awful, and relax and exhale during the ordinary. That’s just living heartbreaking, soul-healing, amazing, awful, ordinary life. And it’s breathtakingly beautiful.”
―L.R. Knost

Our lives have their own seasons, like the growth, inspiration and clarity of Spring, the energy, excitement and adventure that Summer brings, followed by the cool respite of Fall and then Winter, the season of darkness, rest and introspection.

All of the seasons of our lives are here to serve us and give us deeper insight and wisdom into who we are and what our soul-mission is.

Life has a natural ebb and flow, but when we hit a low-point, often caused by perceived failure, it’s easy to hold onto that sense of lack and loose sight of the incredible growth that can emerge from destruction. We all experience the season of quick growth, hustle, and inspiration, but this season cannot last forever, it’s just life’s funny way of slapping you in the face and telling you to wake up!

When we move into the season of rest and introspection, this is often caused by a breakdown in our work or personal lives. Dwelling in the past, yearning for more energetic, inspirational days and over-analyzing what went wrong is a natural way of coping with uninvited change. Failure is inherent to life, yet we are almost always working to avoid it a any cost. Once we come to fully embrace failure as an opportunity, we have overcome probably one of the most challenging dilemmas that we experience as humans.

When we reframe our mindset around failure, we invite new insight that would never had arisen without the fall. We can see this as a full reset-button, an opportunity for you to honor the growth you’ve made and move forward with intention.

Busy isn’t always better.

Interestingly, the season of hustle and deep work can manifest it’s own set of challenges. Often when we are so busy, that keeping our heads above water is the only goal, we can become distracted from our ultimate intention and mission. It can be challenging to maintain clarity when we don’t have time to breathe, to step back and take a look at the bigger picture.

Find the opportunity hiding in your slow season, hit the reset and find clarity and intention in your work and life. Take the feedback that your received through your ‘failure’ and find growth in your new insights.

The real challenge is tied to all of the fears that start to creep back in when you’ve hit the season of rest. It is an incredible thing to have the space and time to focus on yourself and your soul-mission. Unfortunately, our fear wants to keep safe, and keep us small, it works incessantly at risk-avoidance and will try to convince you that the unknown is a risk that you just can’t take.

The unknown, the space in which all new creative ideas emerge, the limitless potential that hides within, is ultimately the most precious gift that we have as individuals.

If you take a deeper look at fear, it is almost always tied to what is most important to us, that thing that matters so deeply to us that we must protect it from uncertainty. There is a sense of vulnerability tied to pursuing an idea that is so deeply important to us, but we cannot protect our wildest dreams without stifling them at the same time.

It is natural for us to avoid the challenge that is the unknown, it is a physical and mental response in our bodies to avoid failure. But ultimately, the safe and easy route won’t ever lead you in the direction of incredible success and passion.

Honor Your Unique Journey

Finding an un-shakable sense of belonging, no matter what stage of life that your’e in right now, will show you that you are exactly where you’re meant to be. Honoring your journey, requires that we find compassion and wisdom in the challenges that we’ve faced. We always do the best that we can under the circumstances that we are given. Period. You are an anomaly, the fact that you exist in the time and place that you do, is an incredible gift. Embrace your journey, even if it’s been a rough one, you have a unique perspective that literally no-one else has or will ever have again, that is a gift that your challenges have given you.

Find Wisdom in the Feedback

Failure and success go hand in hand, you cannot have one without the other. Through failure, we receive feedback and new insights into ourselves and our mission. When we release the meanings and stories that we create around a perceived failure, we allow for new wisdom and a deeper sense of self-awareness and emotional intelligence to emerge. The avoidance of failure and discomfort will keep you small; protecting ourselves from pain is a futile effort, so move toward your fear, move toward the work that brings you the most excitement and inspiration. There is not a scenario in which everyone will always like you, or agree with you; you WILL receive feedback from the people on the side-lines that don’t understand your work. Ask yourself – Do I want to water-down my ideas or work to suit those people? Nope. Move toward your passion for you, and for those out there that will love what you do. Gather insight from the feedback, and keep moving forward.

If your’e not failing, your not trying hard enough.

Embrase The Challenge

We are constantly presented opportunities that challenge our current state of being; with an understanding that we will grow through these obstacles, move toward what you fear most. When our current state is being challenged to grow, we experience a breakdown, but through the breakdown we have the opportunity for an incredible breakthrough. We must challenge our fears and the comfort of safety to grow and evolve as individuals, the breakdown is expected, and it is uncomfortable. But what arrises from the death of the old is infinite possibility. Knowing that challenge is inherent to growth, we have no other choice than to embrace it and know the our discomfort is a sure sign that we are growing.

Commit to taking aligned action toward your soul-mission.

Be in pursuit of magic.

Creative Strategy, Lifestyle

What is Your Enneagram Type? And Why it Matters.

May 28, 2020May 28, 2020by ShannonLeave a Comment

The Enneagram is a personality test that has gained a lot of momentum in recent years due to its personal and professional applications. But why is it important and could it really have a broader impact on individuals and businesses? The answer is YES! Knowing ourselves on a deeper level, allows us to gain insight into our motivations, fears and creates space for individuals and businesses to create a more collaborative and creative environment.

Having a deeper understanding of yourself as an individual gives you power.

As individuals, we are all incredibly complex and unique, our true strength comes from owning our individuality and embracing that which sets us apart from everyone else.

The Enneagram Types (in a nut-shell)

I would suggest that you visit this site to truly gauge your ‘type’ but also know that individuals can have sub-types since we all have our own complex set of experiences and motivations! The Enneagram quiz in linked below!

A note on ‘wings’: Individuals hardly ever fit perfectly into a ‘type,’ in the enneagram, you can have a sub-type, called a ‘wing.’ Your wing will often be adjacent to your core number on the Enneagram diagram. Find links below post for more information!

Type 1 – The Perfectionist

Ones seek balance, they are intentional, self-controlled, perfectionistic and find calm in reliability. They value integrity and discernment for themselves and the world around them and can tend to avoid fault and blame due to their moralistic point of view. Ones can see life in terms of the extremes- black and white, right and wrong. This perception can lead to judgmental-ness and an uncompromising perspective when left unchecked. Ones can tend toward criticalness and have an astute awareness of their own imperfections which can lead to feelings of inadequacy.

Type 2 – The Giver

Type Two’s are generous and people-pleasing, they desire acceptance and contribution. They tend to be idealists, focused on the best possible outcome and are genuinely engaged in working toward a better world. They are givers and nurturers, and want to be needed, this can lead to a sense of co-dependance and potential manipulative qualities when they don’t feel needed, this is a core fear of Two’s.

Type 3 – The Performer

Type Three’s are driven and image-conscious, they are charismatic and inspirational, and often take on leadership roles as they are great at motivating those around them. They are motivated to achieve through competence and productivity but also desire recognition for their work, which can challenge their core fears if not met. Three’s often mold themselves into what they think they should be, and keep themselves busy to appear productive, which can lead to a lost sense of self.

Type 4 – The Individualist

Image Credit: João Paulo de Souza Oliveira

Type Fours are expressive, creative and value uniqueness. They don’t want to be like everyone else and tend toward self-conscious individuality. Four’s are self-conscious and insightful, and seek meaning and purpose. The desire to be gifted, intuitive and unique can lead to an over-analytical mind and a sense of elitism. Four’s can become sensitive, self-absorbed and dramatic at their worst.

Type 5 – The Observer

Type Fives are perceptive and intuitive, they can tend toward secretiveness and isolation. Five’s tend to live a minimalistic lifestyle and value knowledge and insight over material items. They are self-sufficient and can tend to isolate themselves in intellectual thought. The true voyeurs of the Enneagram, Five’s prioritize self-development and intellect over most social interactions. They fear being useless or incapable, which can lead them to retract into themselves and detach emotionally.

Type 6 – The Loyalist

Type Six’s seek security and certainty through structure, they are courageous, loyal and committed. They are responsible, trustworthy and engaged and are great collaborators. Six’s are great at foreseeing possible outcomes, but can also tend toward paranoia, which stems from their awareness of outside threats. Six’s can tend toward skepticism, which speaks to their interest in understanding other’s motivations and perspectives, but this can also lead to distrust and an overly-paranoid point of view.

Type 7 – The Enthusiastic Visionary

Type Seven’s are pleasure seekers, they are adventurous, optimistic and seek self-discovery and personal growth. They tend to be extroverted and seek a life of excitement. Seven’s have an entrepreneurial spirit and are great at self-promotion and enthusiastic communication. Seven’s often avidly avoid negativity and commonly seek distractions as an avoidance technique. Seven’s have a difficulty in acknowledging the darker sides of themselves, and tend to disconnect emotionally from internal or external negativity.

Type 8 – The Protector

Type Eight’s are strong-willed, energetic leaders that take charge of their circumstances. They have strong instincts and make decisions with an unwavering trust in themselves. Eight’s have strong, protective instincts towards friends and family, but likewise have an immense disdain for betrayal and can act harshly when they perceive disloyalty. They seek independence and control, which can cause difficulties in allowing for emotional vulnerability and deep connections in Eight’s personal relationships.

Type 9 – The Peacemaker

Type Nine’s are optimistic, trusting and seek balance. They desire connection and are great moderators as they tend to be empathetic, caring individuals. Nine’s seek harmony and peace overall, often times through avoidance of conflict and change. To type nine’s, change can signify a sense of un-balance and can create anxiety, however nine’s tend to be more adaptive then they give themselves credit for. When unbalanced, nine’s tend to internalize their emotions, which can lead to passive-aggressiveness and expositions of anger. Because they avoid conflict, they often suppress their true feelings which can often arise abruptly and without warning.

Resources:

Find Your Enneagram “Type” with this easy online-quiz:

Enneagram Test

Find more In-Depth Information on each Enneagram Type:

Enneagram Institute

Creative Strategy

Best Cameras for Content Creators in 2020

May 24, 2020by ShannonLeave a Comment

Content Creators come in all shapes and sizes, whether you’re posting to Instagram, YouTube or your blog, creative content is king! Let’s take a look at some cameras for anyone looking to step up the quality of their content within every budget!

No Matter What You Have, Just Start!

Whether you already own a camera or not, you can start creating NOW. We convince ourselves that we need top of the line equipment to start, but it’s simply untrue! Even if you only own a smart phone, you can shoot incredible content! The most important thing is just to start, wherever you are and what ever you have is enough!

Your unique, creative perspective is the absolute most important piece of equipment you could ever own.

+ Image Credit: Lilly Rum on Unsplash

At some point, you may decide that it is time to invest and upgrade your equipment in order to have more control and flexibility when shooting.

Here is a range of great options for every budget:

Best for YouTubers/Vloggers: Canon PowerShot G7 X Mark II $499

This is an incredible, mid-range option for anyone looking to shoot high quality videos. The Canon G7X has been the go-to camera for YouTubers and Vloggers for years now, and for a reason! This camera has a 20.1MP 1″ CMOS Sensor, and a built in 4.2x Optical Zoom f/1.8-f/2.8 Lens. The auto focus is top-notch, which can come in handy when filming yourself or shooting moving subjects!

+ Image Credit: Ahmad Mohammed

2. Best for Up and Coming Filmmakers: Sony a6500 Mirrorless Camera $798 (Body Only)

Sony has been dominating the mirrorless camera game for years now, and due to the small, portable size of this camera and the amazing sensor inside, this is a go-to for creative filmmakers! This camera boasts a tilting LCD touchscreen, and with its 24.2MP Exmor CMOS APS-C (crop frame) sensor and BIONZ X image processor your image quality will be top notch. It also has and external audio jack built in giving you the ability to record audio on a higher quality mic, which can significantly improve your videos! You also have the ability to change out lenses, which can be an additional expense, but will give you a huge range of creative options to work with!

+ Image Credit: Rico Reutimann

3. Best for Serious Filmmakers/Photographers Looking for a Portable Camera Body: Sony A7iii Mirrorless Camera $1,998 (Body Only)

This camera body rivals many of the professional grade cameras out there – the auto-focus capabilities, full frame 24mp sensor and UHD 4K30p Video with HLG & S-Log3 capabilities make this compact camera body perfect for anyone looking for a serious camera upgrade. Also, the 693-Point Hybrid Auto Focus System is one of the best on the market!

+Image Credit: Daniel Korpai

4. Professional Level Photographer/ Filmmaker: Nikon D850 (Which I own!) $2,996 (Body Only)

Arguably, the best (accessible) camera on the market today, the Nikon D850 is unbeatable with its 4K shooting capabilities, LCD tilting touchscreen, 45.7MP sensor and the ability to shoot 60fps (slow motion) video. This is the camera that I own, personally, and cannot recommend it enough! This camera is meant for the serious, professional photographer and recently Nikon has incorporated technological advancements to make this a noteworthy option for filmmakers as well!

+ Image Credit: Cam DiCecca

Lifestyle

6 Creative Design Ideas to Bring Inspiration Into Your Space

May 18, 2020May 18, 2020by ShannonLeave a Comment

1. Incorporate Meaningful Objects that Bring You Joy

Whether you have a minimalist style or love to fill your space with unique objects that you’ve collected over time, your home should feel like an expression of you. What objects within your home have meaning to you, what sparks happy memories and bring joy and inspiration to you? When traveling or shopping locally, look for items that are unique, handmade or that have a story. Think quality over quantity, invest in pieces that are meaningful and inspiring to you instead of forgettable objects that will eventually add to the clutter within your home and potentially add stress to your life. As always, I say, If it’s Not a Fuck Yes, It’s a Fuck No.

Photo by Orlova Maria on Unsplash

2. Do a Home Edit and Eliminate Anything that Doesn’t Fully Represent You

The style of your home should be a full representation of you and your lifestyle NOW; often times, we accumulate objects and furniture over the years, and while some of those items may stand the test of time, many don’t. If you find yourself overloaded with TOO MUCH STUFF, and believe me, we all feel that, it might be time to do a full home edit. Let’s pull a Marie Kondo and take a serious look at what we have, what we use and what “Sparks Joy.” When we walk into our homes, we want to feel inspired and relaxed, we want to feel like our space is a representation of ourselves. If you experience the overwhelm of clutter or your space feels more like a representation of the old you, then it’s time to get a little bit relentless and eliminate items that you are on the fence about.

Ask yourself: How does this make me feel? Do I LOVE it? Do I use this consistently? Do I feel that this represents the real me, now?

Photo by Hutomo Abrianto on Unsplash

3. Bring Some Greenery Into Your Space

Plants can bring life into your space, they add color, texture and can also filter the air within your home decreasing airborne toxins by up to 87% according to NASA. There’s also a real psychological reason behind why plants can make us happy- studies have proven that indoor plants can increase concentration and productivity as well as reduce stress levels, thus improving your mood and sense of wellbeing. Incorporating greenery is the perfect was to enliven both your home and work space. If you don’t possess the illusive green thumb, there are tons of realistic looking faux plants out there that will still incorporate some greenery into your space!

Photo by Sonnie Hiles on Unsplash

4. Incorporate Color Fearlessly

Whether you paint an accent wall or incorporate colorful pieces of accent furniture, color can have a huge impact on your space by bringing a sense of creativity and life into your space. Experimenting with color can be a commitment, especially if you are painting walls in your space, but remember- this is not permanent! Your space should evolve over time along with your lifestyle, interests and sense of style. When choosing colors for your space, think about the whole picture- what color is your furniture, your rugs, pillows or bedspread? What color(s) complement those items?

Photo by Dan 7th on Unsplash

Your space doesn’t have to all match per se, but colors should complement each other and feel like a cohesive addition to your overall style and personality. If you decide to choose a bold color for your space, balance that with some more neutral accent pieces; Color overload can be overwhelming. Home decor is all about balance, expression and functionality, the colors within your home should reflect a mood- how do you want to feel within that space? What colors make you feel inspired, relaxed, warm, productive, creative?

5. Play with Mixing Textures, Patterns and Fabrics

Mixing textures within the home thoughtfully, can add visual interest and a sense of play. Often times, we think that good design means matching furniture, colors and textures, and while this can make our space feel cohesive, it can also make it feel generic. Play with different textures and patterns that complement one another to add personality and visual interest to your space. Try coming up with a theme for your space and stay within that style definition when choosing items for your home. Find patterns and textures that complement one another but don’t directly match for a refined, yet, live-in feel.

Theme Ideas:

Bohemian Chic
Mid-Century Modern Retro
Refined Mid-Western
Clean, Classic Modern

Photo by Stephanie Harvey on Unsplash

6. Re-Imagine Your Space in Thoughtful and Creative Ways

You can completely transform your spacewithout purchasing anything new but simply re-imaging the design of your home. Sometimes simply rethinking your space and reorganizing can bring a new sense of life. How can you take items that you already own and display them in a new, creative way? Move furniture to a different room, create a gallery wall to display your art, repaint a worn out piece of furniture to bring it new life. I always get the urge to re-organize in spring, and I think there’s something to that – Spring represents a new beginning, new life, new growth there’s something about a refresh of your space that makes you feel inspired. It doesn’t have to be spring to re-imagine your space, whoever you start to feel bored with your space, give it a little refresh!

Photo by Alexandra Gorn on Unsplash

Lifestyle, Uncategorized

5 Books That Will Change Your Life

May 11, 2020May 11, 2020by ShannonLeave a Comment

1. Start With Why By Simon Sinek

How Great Leaders Inspire Everyone to Take Action

Image Credit: http://www.charellegriffith.com

Key Takeaways:

People don’t just buy what you do, they buy Why you do it. People want to support brands that align with their belief system, purpose-driven brands that stand for something will establish an audience that will advocate for them.
Great leaders inspire action. “Leaders who start with what they believe are the ones who inspire those around them, because in the end, we all follow those who lead not for themselves, but for others.” – Simon Sinek
The Golden Circle: Why –> How –> What. Before you define what you want to do and how to do it, establish the ‘Why’ that drives you. Everything else will fall into place if you have identified your core-beliefs and mission behind your work. Once you define your ‘Why,’ ‘How’ and ‘What’ you do will come naturally. Your process and the value that you are giving your community or customer base should all be driven by your mission and core values
There is a biological and scientific reason behind these theories – The Limbic Brain is responsible for our feelings of trust and loyalty, this is often unexplainable and a natural response to what we perceive around us. Core beliefs are at the center of this brain function, when something resonates with us on a deep level, it is touching on our value and belief system. Clearly communicating your ‘Why’ and mission can allow you to deeply connect with the right audience for your brand, an audience that will advocate for you!

2. Mindset By Carol Dweck Ph.D.

The New Psychology of Success

Key Takeaways:

Carol Dweck Ph.D, a pioneer in the study of human motivation, has defined two distinct mindsets that vastly effect one’s life-outcomes. She uses the terms Fixed vs. Growth Mindset to examine how one’s outlook and belief-system can impact ones motivations and drive to learn and grow.
Individuals with a Fixed Mindset believe that one’s intelligence and skill-sets are ‘fixed’ or static throughout one’s life. They believe that we are born with certain skillsets and these are not changeable.
Individuals with a Growth Mindset believe that intelligence and new skillsets can be learned and cultivated. They believe that through effort and a motivation to grow and learn, that any skill is attainable.
Dweck notes the differences between these two distinct mindsets through her study and research. She believes that those that have a Growth Mindset are much more likely to succeed and thrive.
Some important characteristics of someone with a Growth Mindset: embraces challenges, sees effort as a path to mastery, open to constructive criticism as a learning tool, persists even when faced with setbacks, finds inspiration in the success of others, has awareness of their flaws but believes that these can be overcome through concerted effort.

3. The Gifts of Imperfection By Brene Brown Ph.D.

Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are

Key Takeaways:

This is a guide to cultivating self-worth and self acceptance.
Brown offers us tools to find courage, overcome shame, fear and self-consciousness.
Vulnerability is a practice in whole-hearted living, true self-acceptance and finding bravery in the face of fear.
Brown reframes the idea of vulnerability, which is often viewed as a weakness. She believes that our ability to embrace the vulnerable side of us, the side of us that avoids uncertainty and rejection, will allow us to feel truly empowered and self-actualized. Vulnerability is your superpower, your way of truly connecting on a deeply human level, both to yourself and to those around you.

4. The Power of Now By Eckart Tolle

A Guide to Spiritual Enlightenment

Key Takeaways:

Life is a series of present moments, cultivating a true sense of presence in the ‘now’ is a practice in mindfulness.
Become an observer of your thoughts without judgement, your thoughts are not ‘you.’ Thoughts occur and they can be released just as fast if you choose to observe them, and not to believe them or make value judgements based on them. Enlightenment is achieved by rising above thought.
Pain is a result of resistance, anxiety is a physical and emotional response to a perceived outcome that has not occurred.

5. The Subtle Art of Not Giving a F*ck By Mark Manson

A Counterintuitive Approach to Living a Good Life

Image Credit: http://www.jessannkirby.com

Key Takeaways:

“Not giving a fuck does not mean being indifferent; it means being comfortable being different.” – Mark Manson
Simply put, the key to living a good life is not giving a fuck about more things, but rather, giving a fuck only about the things that align with your personal values.
This book is about making an intentional decision about what you truly care to give a fuck about and letting everything else go. We spend so much of our lives concerned over trivial things, things that we have no control over and this takes our time an attention away from the things that truly matter to us.
We only have a limited amount of energy and we must choose to direct that energy towards fuck-worth endeavors, things that bring us joy, passion and inspiration. Align yourself to things that are true, present and fundamentally important to you.

Lifestyle

Mindfulness Bingo

May 9, 2020May 9, 2020by ShannonLeave a Comment

Mindfulness is the practice of observing with intention.

Allow yourself the space to observe and appreciate your surroundings. Mindfulness can bring you more deeply into your present space and state of being – Allow yourself to set an intention, but remain fluid to the inevitable changes occurring around you.

Set a Daily Intention
Breathe Deeply
Think Freely
Be in the Moment
Live Purposely
Show Appreciation
Declutter your Space

Practicing Mindfulness can allow creativity into your space, not only does it clear out negative thinking but it creates more space for your passions to flourish.

“Mindfulness is the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s going on around us.”

“Whenever you bring awareness to what you’re directly experiencing via your senses, or to your state of mind via your thoughts and emotions, you’re being mindful. And there’s growing research showing that when you train your brain to be mindful, you’re actually remodeling the physical structure of your brain.”

-www.mindful.org

Creative Strategy, Lifestyle

5 Creative Practices to Ignite your Inspiration

May 8, 2020May 9, 2020by ShannonLeave a Comment

Image Credit to Jeff Sheldon

We all find ourselves experiencing creative block at one time or another – inspiration and creative flow are somewhat illusive to even the most seasoned creator, but incorporating some of these creative practices into your everyday can help re-ignite that passion!

1. Wake Up Early + Engage Your Brain

Many creatives tend toward the night-owl lifestyle, and I understand that personally! The seemingly simple practice of waking up an hour or two earlier than you normally do can make a huge impact! I feel my most creative and productive if I wake up around sunrise, get some coffee brewing and have a glass of warm lemon water – not only does this ignite your metabolism, but this allows your body to release toxins (Delish!). Yes, this practice has a physical effect on your body, but what I’m interested in is the impact that this has on us mentally.

“A large-scale genetics study found that being biologically programmed to wake up early is linked to greater happiness and a lower risk of schizophrenia and depression. Those who naturally want to go to bed late and wake up late are at greater risk from the mental toll of having to fight their natural body clock.” -sleepcouncil.org/uk

While sipping my coffee, I try to find a space to allow myself to awaken gently – I find that allowing more sunlight into my home, and even finding a space to get direct sunlight onto my face and body can be extremely energizing. We are naturally meant to arise with the sun, and allowing more light into our homes can enlighten our creative space and mind. When I’m really feeling really tired or lethargic, I try to do some simple stretches to loosen up and awaken my body.

2. Journaling Creative Ideas + Gratitude

Whether you’re feeling overwhelmed with creative ideas or a complete inspiration block, writing down these thoughts and ideas can be immensely impactful. It can be hard to journal when you feel stuck, but many times this can be the most freeing. If writing isn’t you thing, try doodling or creating a thought map. Don’t censor yourself, this practice is for you. Hell, if you feel the need to burn after writing, that can be another great release! Here are some prompts to get you going:

What is on my mind? Why is this weighing on me? Where is this coming from and what core belief is driving my feelings around this?
What am I grateful for today? What gifts do I have that are unique to me?
What is challenging me today? How can I reframe this challenge to see it as a growth opportunity?
Have I been procrastinating? What fear is driving me to put this off?
Make a To-Do list of actionable items for today, this week, this month. Make these items attainable and physically write them down so you can eagerly scratch them off later – Oh, so satisfying!
What creative practice makes me feel fulfilled and connected? How can I incorporate this into my every-day?

Often times, I find myself censoring my writing, or harshly criticizing my artwork before truly giving it time. While I experience this myself, I believe this to be the death of creativity. Man are humans complex. We all hold ourselves to such a high standard, that we won’t allow ourselves to fail. We will quit before we’ve even started. I’m telling this to myself as much as I am to anyone else – We must fail in order to grow. We must create complete shit before we can truly see a path to growth. Not only should we allow ourselves to fail, we should seek out opportunities to push ourselves beyond our current limitations.

We must experience a break-down in order to see the breakthrough.

3. Self-Expression Through Style

Style is a form of self expression. We all make choices as consumers as to what clothing, hair style and accessories resonate with us on a deeply personal level. We have choice in how we present ourselves, this is an inherently creative act even though it is rarely viewed that way. I personally feel my most expressed as an individual when I’ve taken the time to thoughtfully represent myself through my stylistic choices. When I make these decisions passively, is when I end up feeling frumpy, generic or uninspired. I’m trying to choose my words carefully here because I don’t want to suggest that any certain brand or status symbol should or will make you feel more complete as a person. I don’t believe that. What I do believe is that we all must choose to present ourselves in some way, shape or form, and doing so with intention, a sense of creativity and self-expression will make you feel more like you. I am always looking to edit down my personal wardrobe to items that make me feel amazing, self-expressed and sexy (at times). Here’s a great motto to live by, not just in terms of personal-style but in everyday life:

If it’s not a Fuck Yes, then it’s a Fuck No.

Edit down your wardrobe; items that feel dated, warn down or Meh to you should be donated or sold! Allow more space for self-expression and creativity by clearing out space in your closet, surprisingly this will clear out space in your mind as well.

4. Seek-Out a Change in Scenery

Leave your house and explore your city, take a short road trip, actively seek inspiration in an environment that you are unfamiliar with. Simply, a change in scenery can not only take you out of your element but it can ignite creative inspiration. Bring a journal, sketch pad, camera or just simply Be and observe. True creativity is inspired by one’s surroundings and experiences – often times we are scrolling through Instagram or Pinterest, marveling in other’s creativity or their lives, this prompts us to feel a need to emulate this or experience a sense of lack in comparison to others. We have everything that we need in order to find success in our own creativity, we just need to observe, listen and engage more directly in our everyday lives. Open yourself up to inspiration by listening to what’s around you, I don’t just mean the physical act of listening, I mean observing and listening to learn or understand more fully. Oddly, sometimes all we need is to get out of our element in order to feel fully present. There’s something exciting about exploring and creating a sense of adventure for ourselves. Don’t be afraid to do something out of the norm, just shake things up! Go to a show that you wouldn’t normally go to, find an art gallery that you haven’t been to before, go hiking, go shoot street style in an urban setting (get consent too!), plan a road trip that you’ve been wanting to take forever – and just commit to it.

Sometimes all it takes is just a commitment to allowing adventure and uncertainty into your life.

5. Learn Something New

Seeking out a new creative outlet can often help you find a fresh perspective, there are any number of new skills that you can teach yourself (for free!) that will open up a whole new world of opportunities for you. These don’t have to be majorly complicated new skillsets like coding (Agh!), unless that’s what you’re drawn to girl, go for it! Some ideas for creative exploration: painting, creative writing, sewing, design, blogging, photoshop, macrame, gardening, cooking and on and on. Many times we think that we’ve pinpointed our skillset and avoid seeking out new avenues for self-expression, but the challenge is – our world is ever-evolving and changing, we must remain fluid with these changes and intentionally seek out new areas for growth within ourselves.